Brands We’ve Worked With

Built for Sellers Who Want Growth — Not “Pretty Copy”

If your Amazon listing isn’t converting, it doesn’t matter how good your product is. Amazon is a performance marketplace: listings that win clicks and turn shoppers into buyers get rewarded with visibility. We help sellers build and refine listings that improve CTR and conversion rate, stay competitive against faster-moving competitors, and scale profitably over time.

Case Studies

The tables below show the results of controlled A/B tests conducted across four Amazon product listings, comparing original listings against optimized RUFUS versions. Each test measures changes in conversion rate, units sold, and total sales over comparable traffic samples. In every case, the optimized listings produced higher overall revenue, demonstrating the impact of systematic listing optimization on real commercial performance.

Automotive Accessory

Total Sales Increase
+20.43%
Metric D.M. Optimized Baseline Listing
Conversion Rate0.1150%0.0995%
Units Sold11293
Units Sold from Search2522
Sales$14,874.00$12,480.00
Sales from Search$3,377.00$2,995.00
Sample Size89,05688,426
Winner: D.M. Optimized Lift based on total sales

Home Décor

Total Sales Increase
+13.82%
Metric D.M. Optimized Baseline Listing
Conversion Rate0.6040%0.6070%
Units Sold140123
Units Sold from Search6977
Sales$1,396.00$1,229.00
Sales from Search$689.00$769.00
Sample Size14,56914,509
Winner: D.M. Optimized Lift based on total sales

Hygiene Accessory

Total Sales Increase
+30.00%
Metric D.M. Optimized Baseline Listing
Conversion Rate0.0468%0.0403%
Units Sold3930
Units Sold from Search1314
Sales$13,886.00$10,526.00
Sales from Search$4,651.00$5,057.00
Sample Size74,84574,476
Winner: D.M. Optimized Lift based on total sales

Luggage

Total Sales Increase
+40.00%
Metric D.M. Optimized Baseline Listing
Conversion Rate0.1630%0.1180%
Units Sold2115
Units Sold from Search119
Sales$1,667.00$1,190.00
Sales from Search$895.00$715.00
Sample Size12,87012,733
Winner: D.M. Optimized Lift based on total sales

How Our Amazon Listing Managed Services Can Change Your Business Outcomes

Competitive Positioning Analysis

We map your listing against direct competitors to identify gaps in messaging, imagery, and offers, so your product is positioned to win attention instead of blending in.

Objection & Friction Removal

We identify the most common reasons shoppers hesitate and engineer the listing to proactively address them, reducing drop-off and increasing purchase confidence.

Catalog-Level Optimization

For multi-ASIN brands, we align positioning and messaging across your product portfolio, ensuring consistency while avoiding internal cannibalization.

Performance Monitoring & Decision Support

Building a community is hard. Nurturing a community to grow is arguably even harder. That’s why we’re here to help you have better conversations with your fans – and drive genuine loyalty.

Compliance & Platform Best Practices

We ensure your listings stay within Amazon’s content guidelines and evolving policies, so optimization efforts don’t create unnecessary risk or trigger suppression issues.

One-time services

One-Time Listing Optimization

High-impact improvements to CTR, conversion, and ranking stability—without a monthly commitment.

Primary: Get a listing audit. Secondary: Book a call.

Direction-Only

Listing Optimization

$500–$900 / ASIN

Strategy + copy + keyword strategy. Your team executes.

  • Keyword + competitor research
  • Title + bullets + description rewrite
  • Backend search terms
  • Positioning + objection handling notes
  • Image stack direction (callouts + layout guidance)
  • Launch-ready checklist
Bundle

Launch Kit (2 ASINs)

$2,500–$4,000

Best for new sellers launching or relaunching.

  • 2 ASINs fully optimized
  • Keyword strategy + conversion messaging framework
  • Image stack direction or production (package-based)
  • A+ content guidance (if eligible)
  • Priority turnaround option available
Monthly plans

Ongoing A/B Testing & Optimization

Continuous optimization + structured experiments (where eligible). We keep improving while tests run.

Testing timelines vary based on traffic volume and Amazon eligibility — but optimization continues every month.

Direction-Only

Starter Guidance

$750 / month

Up to 2 ASINs. Best for newer sellers.

  • Continuous listing optimization (SEO + CRO)
  • Ongoing experiments (where eligible)
  • Experiment roadmap planning
  • Keyword trend refresh + competitor check
  • Monthly notes + next steps
Done-For-You

Conversion Lab

$3,000 / month

Up to 5 ASINs. We execute + ship improvements.

  • Continuous listing optimization (SEO + CRO)
  • Ongoing experiments (where eligible)
  • Copywriting + implementation included
  • Creative production included (as scoped)
  • Monthly report + next plan
Scale plans

For Bigger Catalogs & Higher Expectations

Portfolio-level optimization and an experimentation roadmap that keeps multiple ASINs progressing monthly.

Direction-Only

Scale Advisor

$2,500 / month

Up to 10 ASINs. For teams with in-house design.

  • Ongoing optimization + experiments
  • Portfolio-level testing roadmap
  • Creative direction + positioning refreshes
  • Reporting + strategic recommendations

Need 10+ ASINs or a custom scope? Request a custom plan.

Get Started Optimizing Your Amazon Listings Today

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