We recently had an opportunity to work with a leading video production company, in pursuit of stronger visibility in search engines, higher search rankings, more organic traffic, and more leads.
And at the risk of sounding arrogant, I think we knocked it out of the park.
We believe this SEO case truly showcases what’s possible when search engine optimization is executed correctly.
In this brief SEO case study, we're going to take a look at the strategic elements that helped us allow this video production company to see better results – and explain how our SEO efforts helped the client unlock their full potential in a highly competitive online market.
This is one of many SEO case studies we’ve produced for small businesses looking to increase exposure and drive sustainable website traffic.
Running a video production company isn’t easy—especially for small businesses competing against larger brands.
This video production company, in particular, faced two massive challenges that we frequently see in SEO case studies.
First, the video production industry is extremely competitive. There are literally thousands of agencies and individuals specializing in video production competing for a finite amount of online visibility across search engines – and a finite number of clients. Getting visibility in search engine results pages (SERPs) for such highly contested keywords and phrases isn't exactly a cakewalk—particularly compared to a new website entering the market with no authority.
Second, this video production company relied almost entirely on word of mouth for lead generation. There's nothing wrong with word-of-mouth advertising or leaning heavily on referrals from previous clients, especially when you do good work. But it's not especially consistent at generating leads, and it's definitely not very scalable, and it doesn't reliably attract prospective clients searching online.
Like many small businesses, this company knew they would need to change things if they wanted to succeed in this competitive digital marketing world and the modern online market.
That's where we came in.
This SEO case study focused on a long-term, data-driven approach that blended SEO optimization, web development, and strategic content creation.
The most important SEO efforts of our campaign included:
· Initial analysis. We started with an initial analysis, examining the structure of their new website, their current target keywords and search results positions, and their current efforts with onsite content and offsite link building. We wanted to pinpoint promising areas for development and get a feel for the efforts they've already made. This foundational step is critical in all successful SEO case studies.
· Highly targeted link building. From there, we began a highly targeted link building campaign. Rather than trying to build as many links as possible, we aimed for quality over quantity and tried to acquire only extremely high authority, very relevant links. Across this SEO case, we ended up building 47 links on referring domains with high domain authority and topical relevance to video production—an approach that consistently performs well in our SEO case studies.
· Valuable keyword targeting. Similarly, we focused on only the most strategically valuable keywords and phrases, identifying keywords that were high in search volume, high in relevance to prospective clients, and relatively low in competition. This way, we could maximize the value of our efforts in search engines.
· SEO page tuning. We also practiced SEO page tuning and ongoing SEO optimization heavily for this client. In case you aren't familiar, SEO page tuning is a strategy focused on making hundreds of little tweaks to target pages to make them more relevant and more authoritative in the eyes of Google and other search engines. Even tiny adjustments, like adjusting phrases and reorganizing page sections, can make a massive difference. Thanks to Google’s new content search ranking identifier, it’s easier than ever to analyze exactly what’s missing from your internal pages so you can tweak them to perfection. These refinements improve how search engines evaluate content while also enhancing user friendliness.
· Internal linking. Additionally, we prioritized an overhaul of internal linking. Google loves to see websites with intricate, intuitive internal linking networks, as this facilitates a smoother user experience while simultaneously making it easier to understand the purpose and relationships of each page—key factors in advanced SEO case studies and modern search engine optimization.
· 18 months of growth. We continued our efforts for a stretch of 18 months, gradually and iteratively adjusting our approach as we gathered more data about our client’s performance. Continuous refinement based on performance data is a defining trait of successful SEO case studies for small businesses. By the end of this 18-month SEO case, this video production company was in a much better digital marketing spot.
The outcomes from this SEO case study clearly demonstrate the impact of sustained SEO efforts:
· Top rankings for “video production.” The campaign dramatically improved the website’s rankings, allowing the business to compete with far larger brands. Our client now ranks in (or close to) the top position for keywords similar to “video production,” alongside major competitors who have 13 times their revenue. They can now contend with some of the biggest names in the industry.
· Dominance of valuable keywords. Our client also ranks in the top 5 positions for each of their most desired and targeted money terms, driving relevant website traffic from users actively searching for these services. These keywords and phrases are highly relevant for leads and prospects, making top rankings even more valuable.
· A 7x increase in traffic. From the start of this SEO case, our client saw a sevenfold increase in organic traffic to their website. That means seven times as much visibility, more traffic, seven times as many potential leads, and seven times the total impact of the website.
· ~7 highly qualified corporate leads per week. This video production company had practically zero consistent leads before we got involved. Now, they get on average seven highly qualified corporate leads every week—proof that SEO optimization can increase exposure and attract the right audience.
This SEO case study is just one example from our growing library of SEO case studies and case studies demonstrating how small businesses can thrive online with the right strategy.
We helped this video production company completely revolutionize their approach to SEO, traffic generation, and lead generation.
And they’re not alone.
In fact, they’re just one of hundreds of companies and individuals we’ve guided over the years. We’ve helped hundreds of brands and small businesses transform their digital presence through proven SEO case studies, and this campaign is a standout example of what’s possible.
And you could be next.
If you’re ready to increase exposure, improve website traffic, and attract more prospective clients through smarter content production, web development, and search engine optimization, the first step is a free consultation with us – so reach out today!
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We recently had an opportunity to work with a leading video production company, in pursuit of stronger visibility in search engines, higher search rankings, more organic traffic, and more leads.
And at the risk of sounding arrogant, I think we knocked it out of the park.
We believe this SEO case truly showcases what’s possible when search engine optimization is executed correctly.
In this brief SEO case study, we're going to take a look at the strategic elements that helped us allow this video production company to see better results – and explain how our SEO efforts helped the client unlock their full potential in a highly competitive online market.
This is one of many SEO case studies we’ve produced for small businesses looking to increase exposure and drive sustainable website traffic.
Running a video production company isn’t easy—especially for small businesses competing against larger brands.
This video production company, in particular, faced two massive challenges that we frequently see in SEO case studies.
First, the video production industry is extremely competitive. There are literally thousands of agencies and individuals specializing in video production competing for a finite amount of online visibility across search engines – and a finite number of clients. Getting visibility in search engine results pages (SERPs) for such highly contested keywords and phrases isn't exactly a cakewalk—particularly compared to a new website entering the market with no authority.
Second, this video production company relied almost entirely on word of mouth for lead generation. There's nothing wrong with word-of-mouth advertising or leaning heavily on referrals from previous clients, especially when you do good work. But it's not especially consistent at generating leads, and it's definitely not very scalable, and it doesn't reliably attract prospective clients searching online.
Like many small businesses, this company knew they would need to change things if they wanted to succeed in this competitive digital marketing world and the modern online market.
That's where we came in.
This SEO case study focused on a long-term, data-driven approach that blended SEO optimization, web development, and strategic content creation.
The most important SEO efforts of our campaign included:
· Initial analysis. We started with an initial analysis, examining the structure of their new website, their current target keywords and search results positions, and their current efforts with onsite content and offsite link building. We wanted to pinpoint promising areas for development and get a feel for the efforts they've already made. This foundational step is critical in all successful SEO case studies.
· Highly targeted link building. From there, we began a highly targeted link building campaign. Rather than trying to build as many links as possible, we aimed for quality over quantity and tried to acquire only extremely high authority, very relevant links. Across this SEO case, we ended up building 47 links on referring domains with high domain authority and topical relevance to video production—an approach that consistently performs well in our SEO case studies.
· Valuable keyword targeting. Similarly, we focused on only the most strategically valuable keywords and phrases, identifying keywords that were high in search volume, high in relevance to prospective clients, and relatively low in competition. This way, we could maximize the value of our efforts in search engines.
· SEO page tuning. We also practiced SEO page tuning and ongoing SEO optimization heavily for this client. In case you aren't familiar, SEO page tuning is a strategy focused on making hundreds of little tweaks to target pages to make them more relevant and more authoritative in the eyes of Google and other search engines. Even tiny adjustments, like adjusting phrases and reorganizing page sections, can make a massive difference. Thanks to Google’s new content search ranking identifier, it’s easier than ever to analyze exactly what’s missing from your internal pages so you can tweak them to perfection. These refinements improve how search engines evaluate content while also enhancing user friendliness.
· Internal linking. Additionally, we prioritized an overhaul of internal linking. Google loves to see websites with intricate, intuitive internal linking networks, as this facilitates a smoother user experience while simultaneously making it easier to understand the purpose and relationships of each page—key factors in advanced SEO case studies and modern search engine optimization.
· 18 months of growth. We continued our efforts for a stretch of 18 months, gradually and iteratively adjusting our approach as we gathered more data about our client’s performance. Continuous refinement based on performance data is a defining trait of successful SEO case studies for small businesses. By the end of this 18-month SEO case, this video production company was in a much better digital marketing spot.
The outcomes from this SEO case study clearly demonstrate the impact of sustained SEO efforts:
· Top rankings for “video production.” The campaign dramatically improved the website’s rankings, allowing the business to compete with far larger brands. Our client now ranks in (or close to) the top position for keywords similar to “video production,” alongside major competitors who have 13 times their revenue. They can now contend with some of the biggest names in the industry.
· Dominance of valuable keywords. Our client also ranks in the top 5 positions for each of their most desired and targeted money terms, driving relevant website traffic from users actively searching for these services. These keywords and phrases are highly relevant for leads and prospects, making top rankings even more valuable.
· A 7x increase in traffic. From the start of this SEO case, our client saw a sevenfold increase in organic traffic to their website. That means seven times as much visibility, more traffic, seven times as many potential leads, and seven times the total impact of the website.
· ~7 highly qualified corporate leads per week. This video production company had practically zero consistent leads before we got involved. Now, they get on average seven highly qualified corporate leads every week—proof that SEO optimization can increase exposure and attract the right audience.
This SEO case study is just one example from our growing library of SEO case studies and case studies demonstrating how small businesses can thrive online with the right strategy.
We helped this video production company completely revolutionize their approach to SEO, traffic generation, and lead generation.
And they’re not alone.
In fact, they’re just one of hundreds of companies and individuals we’ve guided over the years. We’ve helped hundreds of brands and small businesses transform their digital presence through proven SEO case studies, and this campaign is a standout example of what’s possible.
And you could be next.
If you’re ready to increase exposure, improve website traffic, and attract more prospective clients through smarter content production, web development, and search engine optimization, the first step is a free consultation with us – so reach out today!
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